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Back To Essen

The Reifen in Essen - as an international trade fair for retreading, new tires, tire dealers, tire and suspension technology and vulkanisationin - is the leading international trade fair of the tire industry. The Reifen (Tire) in Essen took place from Tuesday, 27. May to Friday, 30. May 2014 in Messe Essen. Around 20,000 visitors from 130 countries came to the premier global fair in the tyre sector which have created a new recored of participants.
The first time that Hamaton participated in the Refien Essen is in 2012. Some of the visitors we met in that fair have already been our current cstomers. From that fair, we had a much better understand of the European market. So it is a fair that worth to attend. For this year, TPMS is one main focal point, as the European Union stipulates TPMS for all new cars as from November 1, 2014. With a good stand location Hall 1, visitors come to Hamaton stand in an endless steam.  
In this fair, most of the visitors are from European market and some are from Australia and Asia. They showed their interest of TPMS and shared the information with us to seek the possibility for future cooperation. In the meanwhile, the fair is a good platform for Hamaton to meet with old customers and deepen the co-operation and friendship. 
Reifen Essen is not only a platform for Hamaton to show brand image and the company strength, but also a platform to know more about current European maket. All these will be significant for Haamton to expend the European market.